[ [Images/Marketswitch-banner.gif] http://www.marketswitch.com]
Marketswitch
Marketswitch has the enviable position of being without strong competitors. They produce software that uses mathematical computation to optimize a parameter, usually profit, with a large number of flexible constraints and mathematical relationships. A marketing campaign may have a large database of potential customers along with characteristics and demographic information on them. Taking into considerations known statistics and the cost of various offers a readout of the optimal offers to be made to each customer can maximize revenue for the business and provide customers offers they are most likely to be interested in and accept.
Marketswitch wasn't perfect however. It was suffering the problems of small companies eager to grow. Such problems included feature creep of software and wildly flexible development cycles. It was good to see that some of my suggestions were implemented, but another job opportunity was too nice to pass up.
