>After the recent Anti-trust hearings, Bill Gates recently compared the
>software market with the soft drink market. He says Microsoft is struggling
>to survive but that the beverage giant will be on top forever because the
>Department of Justice doesn't pick on them. Of course, Bill should be careful
>not to give Coke any ideas. We might end up with a scenario like the
>following:
>
>Joe: (walking into McDonalds) Hi, I'd like a Big Mac.
>
>Cashier: Okay, here's your Big Mac and here's your Coke. That'll be $3.99.
>
>Joe: Uh, I don't want a Coke.
>
>Cashier: Sorry, they're bundled.
>
>Joe: What? I'm not paying for a Coke!
>
>Cashier: You don't; the Coke is free.
>
>Joe: But wasn't a Big Mac $2.49 last week?
>
>Cashier: Sure, but this latest Big Mac is far more innovative. It's got
>integrated Coke!
>
>Joe: I already bought a Snapple across the street... I'm not going to drink
>the Coke.
>
>Cashier: Then you can't have the burger.
>
>Joe: Okay, fine, I will pay the $3.99 and throw the Coke away.
>
>Cashier: Oh, you can't do that. They're seamlessly integrated. Totally
>inseparable.
>
>Joe: How can that be? They're two totally separate things!
>
>Cashier: No, watch. (takes Big Mac, dunks it in a tank of Coke) See?
>
>Joe: Why did you just do that?!
>
>Cashier: It's a benefit to the consumer. Otherwise you'd end up with two
>different, inconsistent tastes. This way you're assured of a continuous taste
>across all your foods.
>
>Joe: Aaarrgh!
